GROOVE Music sharing app
GROOVE is a Music app available to guests and subscribers. Groove offers music and videos through a large variety of genres. Groove aims to offer solutions selections for individuals, families, groups. Target customers are those who enjoy music for mindfulness, exercise and getting through daily errands.
Role
UX/UI Designer
Responsibilities
Paper and digital wireframing, interviews, low and high-fidelity prototyping, usability studies, accessibility, design iteration
Duration
Six weeks
Overview
Individuals, families and groups need efficient access to previous and new songs, exercise videos, and family content.
Groove will provide the means to search and save music and videos in one secure app.
Research
I conducted interviews and created empathy maps to understand what the users say, think, feel, and do to best fulfill their requirements. Prime users identified were individuals who want access to music through an application with ease to exercise or practice mindfulness. This user group revealed limitations for users including challenges to share and open new and existing songs and videos.
User journey maps reveal benefits to personalization because the user is encouraged step by step to reach their goal while considering multiple states of emotions.
Design and Refine
Two rounds of studies were conducted. Through user research, pain points such as accessibility, time, and process were discovered. User feedback revealed difficulty reading text fonts, increased length of time to access songs, and unclear paths to saving selections. To account for these challenges, decisions were made to utilize more precise letter fonts and sizing as well as alternative text. Design decisions also included ability to search by artist, album, and genre. The ability to save a song to favorites or create a playlist was too established.
Accessibility Considerations
Test images for visually impaired.
Icons for clearer navigation.
Identifiable imagery to better understand designs.
“I can see myself accessing GROOVE often. This app is user friendly.”
- Client feedback
What I learned
Keeping users the focus, GROOVE design and implementation was developed around user centric ideas. Design decisions were based on what would be valuable to the user and how it would enhance their experience. As needed, I got out of my own head and put myself in others’ shoes.